Category: Business Building
Over the years we have learned a lot about brand design and marketing for small businesses. We’ve summarised some of the more important points here. If there’s anything else you'd like to ask get in touch and we’ll get back to you with our thoughts. Who knows, one day your question may even appear on this page!
Why Your Website Isn’t Showing Rich Results
So just who exactly do you need to bribe at Google to get a 'rich results' listing? And how much does it cost? The answer is simpler than you might think...
Read more about 'Why Your Website Isn’t Showing Rich Results (And How You Can Easily Fix It)'...
Structured Data: Why Google Likes Labels More Than Humans Do
There’s a particular moment in almost every SEO conversation where things begin to drift slightly away from reality. It usually starts innocently enough. But things can go sideways fairy quickly...
Read more about 'Structured Data: Why Google Likes Labels More Than Humans Do'...
How Google Actually Understands Your Website in 2026
Most people still think Google “reads” websites. It doesn’t. Not in any human sense anyway. It’s not sitting there gazing at a screen, admiring your layout and appreciating your clever headlines or insightful content...
Read more about 'How Google Actually Understands Your Website in 2026'...
How Much Should You Really Budget for a Website in NZ?
Wondering what a small-business website in New Zealand should actually cost? We unpack the real numbers — design, development, hosting, content and the bits nobody else tells you about.
Read more about 'How Much Should You Really Budget for a Website in NZ?'...
What Should Your Brand Kit Include?
When you started your business you had your logo professionally designed. You did things properly. You went straight to a real Graphic Designer and parted with some real cold, hard cash. So did you get the tools you needed to build a ‘brand’ for your business? Or did you just get a logo design?
Why You Should Hire a Professional Photographer (and not just use your smartphone)
In a world where nearly everyone has a smartphone and thousands of photos sitting in their pocket, it’s tempting to think: “Why hire a professional photographer when I can just take the photo myself?” Here’s why...
Good Design: The Secret Sauce Your Business Didn’t Know It Needed!
Good graphic design isn’t just about making things look fancy; it’s like the secret sauce that makes your business irresistible. Whether you’re starting fresh or levelling up, great design can do wonders.
Read more about 'Good Design: The Secret Sauce Your Business Didn’t Know It Needed!'...
Are ‘Buyer Personas’ Just Marketing Bullsh*t?
Let’s be real – the term ‘buyer personas’ sounds like marketing jargon, doesn’t it?
Read more about 'Are ‘Buyer Personas’ Just Marketing Bullsh*t?'...
Why it’s so Important to give your Graphic Designer a Complete and Well-defined Creative Brief
Think time spent writing a brief is wasted, or believe “I’ll know what I like when I see it”? A clear brief for your designer is essential for any design project.
How, When and Where should I Promote my Business Through Social Media?
Nowadays Social Media has gotten so big that it’s impossible to ignore as a marketing tool for business. Social channels allow you to communicate directly with existing and potential customers. So how, when, and where do you get the best results?
Read more about 'How, When and Where should I Promote my Business Through Social Media?'...