Category: Marketing
Over the years we have learned a lot about brand design and marketing for small businesses. We’ve summarised some of the more important points here. If there’s anything else you'd like to ask get in touch and we’ll get back to you with our thoughts. Who knows, one day your question may even appear on this page!
Are ‘Buyer Personas’ Just Marketing Bullsh*t?
Let’s be real – the term ‘buyer personas’ sounds like marketing jargon, doesn’t it?
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Why it’s so Important to give your Graphic Designer a Complete and Well-defined Creative Brief
Think time spent writing a brief is wasted, or believe “I’ll know what I like when I see it”? A clear brief for your designer is essential for any design project.
How, When and Where should I Promote my Business Through Social Media?
Nowadays Social Media has gotten so big that it’s impossible to ignore as a marketing tool for business. Social channels allow you to communicate directly with existing and potential customers. So how, when, and where do you get the best results?
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Six ways of Referral Marketing
Referral marketing is commonly referred to as ‘word of mouth marketing’. How can it work for your business, and why does it matter?