Things you need to know
Over the years we have learned a lot about brand design and marketing for small businesses. We’ve summarised some of the more important points here. If there’s anything else you'd like to ask get in touch and we’ll get back to you with our thoughts. Who knows, one day your question may even appear on this page!
Why Being the Swiss Army Knife of Graphic Design is the Best Thing Since Sliced Bread
Let’s face it, in the world of graphic design, you’ve probably heard the saying Jack of all trades, master of none. It’s usually said with a bit of a sniff, as if dabbling in multiple skills is somehow a crime. Well, the fact is being a graphic designer who can juggle print, web, social media and video design is like being a Swiss Army knife.
Are ‘Buyer Personas’ Just Marketing Bullsh*t?
Let’s be real – the term ‘buyer personas’ sounds like marketing jargon, doesn’t it?
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Why it’s so Important to give your Graphic Designer a Complete and Well-defined Creative Brief
Think time spent writing a brief is wasted, or believe “I’ll know what I like when I see it”? A clear brief for your designer is essential for any design project.
Why Graphic and Web Designers Are Still Relevant: A Deep Dive
In today’s digital age, it might seem like graphic and web designers are becoming less relevant. But let’s take a closer look at why graphic and web designers are still very much in demand and essential for creating truly standout visuals and experiences.
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How, When and Where should I Promote my Business Through Social Media?
Nowadays Social Media has gotten so big that it’s impossible to ignore as a marketing tool for business. Social channels allow you to communicate directly with existing and potential customers. So how, when, and where do you get the best results?
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How do I get a better position on Google Search results in 2024?
How do you get your site to show up on Google? There’s always GoogleAds, but there are other ways to improve your ‘organic’ search position that should also be considered.
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A Blog? What would I write about?
All my time is taken up with the day-to-day running of my business. Why would I want to find the time to write a blog? What sort of stuff would I write? And anyway, would anybody even be interested?
AI Speaks for Itself
Since the advent of OpenAI late last year, there's been a lot of talk about the use of Artifical Intelligence to create marketing material. So we decided to put it to the test. Can AI really cut the mustard when it comes to creating impactful and relevant online content? You be the judge...
Peanuts and Monkeys
‘Crowdsourcing Logo Design’. Three words guaranteed to get an emotional response from anybody involved in the design and branding industries. Is this reaction justified, or are they guilty of simply protecting their own interests?
Proof that you need to take more care when preparing your next document.
It doesn't matter if you're writing a job application, a business proposal, a Facebook post or a webpage. The simple fact is it can happen to us all. Your automatic spell checker will only take you so far.
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