Category: Business Building
Over the years we have learned a lot about brand design and marketing for small businesses. We’ve summarised some of the more important points here. If there’s anything else you'd like to ask get in touch and we’ll get back to you with our thoughts. Who knows, one day your question may even appear on this page!
What Should Your Brand Kit Include?
When you started your business you had your logo professionally designed. You did things properly. You went straight to a real Graphic Designer and parted with some real cold, hard cash. So did you get the tools you needed to build a ‘brand’ for your business? Or did you just get a logo design?
Why You Should Hire a Professional Photographer (and not just use your smartphone)
In a world where nearly everyone has a smartphone and thousands of photos sitting in their pocket, it’s tempting to think: “Why hire a professional photographer when I can just take the photo myself?” Here’s why...
Good Design: The Secret Sauce Your Business Didn’t Know It Needed!
Good graphic design isn’t just about making things look fancy; it’s like the secret sauce that makes your business irresistible. Whether you’re starting fresh or levelling up, great design can do wonders.
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Are ‘Buyer Personas’ Just Marketing Bullsh*t?
Let’s be real – the term ‘buyer personas’ sounds like marketing jargon, doesn’t it?
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Why it’s so Important to give your Graphic Designer a Complete and Well-defined Creative Brief
Think time spent writing a brief is wasted, or believe “I’ll know what I like when I see it”? A clear brief for your designer is essential for any design project.
How, When and Where should I Promote my Business Through Social Media?
Nowadays Social Media has gotten so big that it’s impossible to ignore as a marketing tool for business. Social channels allow you to communicate directly with existing and potential customers. So how, when, and where do you get the best results?
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AI Speaks for Itself
Since the advent of OpenAI late last year, there's been a lot of talk about the use of Artifical Intelligence to create marketing material. So we decided to put it to the test. Can AI really cut the mustard when it comes to creating impactful and relevant online content? You be the judge...
Proof that you need to take more care when preparing your next document.
It doesn't matter if you're writing a job application, a business proposal, a Facebook post or a webpage. The simple fact is it can happen to us all. Your automatic spell checker will only take you so far.
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Are Websites still relevant these days?
Has the website had its day? Do people even look at business websites anymore? We believe that your website still has a very important place in your online marketing efforts.
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How do I make my branding really stand out?
Modern technology is truly wonderful. These days anybody can create a business card or brochure and get it printed, set up a website or online presence, write social media posts and develop a ‘brand’ for themselves or their business. How will your ‘brand’ stack up?
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