Tag: Customer Experience

Over the years we have learned a lot about brand design and marketing for small businesses. We’ve summarised some of the more important points here. If there’s  anything else you'd like to ask get in touch and we’ll get back to you with our thoughts. Who knows, one day your question may even appear on this page!

Are ‘Buyer Personas’ Just Marketing Bullsh*t?

Buyer Personas

Let’s be real – the term ‘buyer personas’ sounds like marketing jargon, doesn’t it?

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Posted in Business Building, Marketing, Tagged Buyer Personas, Marketing Strategy, Customer Experience, Product Development, Brand Loyalty, by , Mike Henden
6 Minute(s) to read

Six ways of Referral Marketing

Spread your marketing message

Referral marketing is commonly referred to as ‘word of mouth marketing’. How can it work for your business, and why does it matter?

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Posted in Small Business, Business Building, Marketing, Tagged Marketing, Referrals, Business Building, Reviews, Customer Experience, by , Mike Henden
5 Minute(s) to read