Tag: Brand

Over the years we have learned a lot about brand design and marketing for small businesses. We’ve summarised some of the more important points here. If there’s anything else you'd like to ask get in touch and we’ll get back to you with our thoughts. Who knows, one day your question may even appear on this page!

Why it’s so Important to give your Graphic Designer a Complete and Well-defined Creative Brief

Think time spent writing a brief is wasted, or believe “I’ll know what I like when I see it”? A clear brief for your designer is essential for any design project.

Posted in Graphic Design, Marketing, Business Building, Tagged Project Scope,, Brand, Creativity, Professionalism, by , Mike Henden
5 Minute(s) to read

Peanuts and Monkeys

‘Crowdsourcing Logo Design’. Three words guaranteed to get an emotional response from anybody involved in the design and branding industries. Is this reaction justified, or are they guilty of simply protecting their own interests?

Posted in Small Business, Graphic Design, Logos and Branding, Tagged Logos, Brand, Crowdsourcing, fiverr, Infinite Monkey Theorem, by , Mike Henden
6 Minute(s) to read

How do I make my branding really stand out?

Modern technology is truly wonderful. These days anybody can create a business card or brochure and get it printed, set up a website or online presence, write social media posts and develop a ‘brand’ for themselves or their business. How will your ‘brand’ stack up?

Posted in Logos and Branding, Graphic Design, Small Business, Business Building, Tagged Brand, Business Building, Website Development, Marketing, by , Mike Henden
5 Minute(s) to read

Don’t Have a Cow, Man!

Ever read the book Purple Cow – Transform Your Business by Being Remarkable by marketing guru Seth Godin? What is a purple cow, and why should you have one?

Posted in Small Business, Business Building, Tagged Brand, Marketing, Purple Cow, Business Building, Unique Selling Proposition, Seth Godin, by , Mike Henden
2 Minute(s) to read