All my time is taken up with the day-to-day running of my business. Why would I want to find the time to write a blog? What sort of stuff would I write? And anyway, would anybody even be interested?
Since the advent of OpenAI late last year, there's been a lot of talk about the use of Artifical Intelligence to create marketing material. So we decided to put it to the test. Can AI really cut the mustard when it comes to creating impactful and relevant online content? You be the judge...
‘Crowdsourcing Logo Design’. Three words guaranteed to get an emotional response from anybody involved in the design and branding industries. Is this reaction justified, or are they guilty of simply protecting their own interests?
It doesn't matter if you're writing a job application, a business proposal, a Facebook post or a webpage. The simple fact is it can happen to us all.
Has the website had its day? Do people even look at business websites anymore? We believe that your website still has a very important place in your online marketing efforts.
Modern technology is truly wonderful. These days anybody can create a business card or brochure and get it printed, set up a website or online presence, write social media posts and develop a ‘brand’ for themselves or their business. How will your brand stack up?
We’ve all received them. Those cold emails from so-called 'SEO Experts' in Mumbai who confidently assure you that, with their help, they can guarantee you a prime 'Top of Page 1' positioning on Google. But can they really deliver?
Putting it very simply, if you're any size of business and you're not on the web you don't exist. This may be blunt, but it's true. Nobody will be able to find you. The simple truth is most people don't even bother to open a phone book anymore. So what's your plan for being discovered by potential customers?
Ever read the book Purple Cow – Transform Your Business by Being Remarkable by marketing guru Seth Godin? What is a purple cow, and why should you have one?
Referral marketing is commonly referred to as ‘word of mouth marketing’. How can it work for your business, and why does it matter?