Category: Web Strategy & Conversion
Over the years we have learned a lot about brand design and marketing for small businesses. We’ve summarised some of the more important points here. If there’s anything else you'd like to ask get in touch and we’ll get back to you with our thoughts. Who knows, one day your question may even appear on this page!
Why the Internet is Going All All ‘Marie Kondo’ (And Why Your Website Might Be Too Loud)
I believe Marie Kondo has been at work on the Internet. Just check the evidence – “Barely There UI” is popping up everywhere. But is it the best way to go?
Is Schema just more ‘SEO Snake Oil’ — or does it give you a Genuine Ranking Advantage?
It’s a fair question. With a website being an important part of any small businesses’ marketing strategy, it’s getting harder and harder to stand out online. So will Schema (aka 'Structured Data') solve your SEO problems? Or is it just another cost?
Why Website Aesthetics Matter (and it’s not just about looking pretty)
Looks matter — but usability matters more. Discover why strong UX and UI are essential for websites that don’t just look great, but actually perform. Because a beautiful website with bad UX is just a very expensive screensaver.
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