Category: Small Business
Over the years we have learned a lot about brand design and marketing for small businesses. We’ve summarised some of the more important points here. If there’s anything else you'd like to ask get in touch and we’ll get back to you with our thoughts. Who knows, one day your question may even appear on this page!
AI Speaks for Itself
Since the advent of OpenAI late last year, there's been a lot of talk about the use of Artifical Intelligence to create marketing material. So we decided to put it to the test. Can AI really cut the mustard when it comes to creating impactful and relevant online content? You be the judge...
Peanuts and Monkeys
‘Crowdsourcing Logo Design’. Three words guaranteed to get an emotional response from anybody involved in the design and branding industries. Is this reaction justified, or are they guilty of simply protecting their own interests?
How do I make my branding really stand out?
Modern technology is truly wonderful. These days anybody can create a business card or brochure and get it printed, set up a website or online presence, write social media posts and develop a ‘brand’ for themselves or their business. How will your ‘brand’ stack up?
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How To Get Yourself On Page 1 Of Google
We’ve all received them. Those cold emails from so-called 'SEO Experts' in Mumbai who confidently assure you that, with their help, they can guarantee you a prime 'Top of Page 1' positioning on Google. But can they really deliver?
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Why Small Businesses Need Websites
Putting it very simply, if you're any size of business and you're not on the web you don't exist. This may be blunt, but it's true. Nobody will be able to find you. The simple truth is most people don't even bother to open a phone book anymore. So what's your plan for being discovered by potential customers?
Don’t Have a Cow, Man!
Ever read the book Purple Cow – Transform Your Business by Being Remarkable by marketing guru Seth Godin? What is a purple cow, and why should you have one?
Six ways of Referral Marketing
Referral marketing is commonly referred to as ‘word of mouth marketing’. How can it work for your business, and why does it matter?
Ten Questions You Should Always Ask Your Web Designer.
How do you start a conversation about a new website? Here are 10 questions you should ask when talking with a web designer.
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Six Ways To Find Your Inner Design Superhero
Looking to release your inner designer? Here are six points to keep in mind...
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One more (extremely important) reason to have a mobile-friendly website for your business...
A while back I wrote this post explaining just why your business should have a ‘mobile-friendly’ (responsive) website. In the article I included the standard reasons, i. e.