High-Impact Billboard Design for Synergy Health & Fitness

From Concept to Billboard: Brand Visibility that stops Traffic

The Hutt Motorway and nearby railway sees thousands of commuters heading in and out of Wellington every day, making it a prime spot for high-impact visual advertising.

We designed this billboard for Wellington-based Synergy Health & Fitness as part of a brand visibility campaign. The goal was simple: remind Wellington-bound commuters that they can work out and swim at Synergy’s boutique facility on The Terrace – all while keeping the design bold, clear, ‘on brand’ and instantly recognisable from the motorway.