Strength in Design: Branding for A&B Concrete
Helping A&B Concrete Stand Out with a Strong, Practical Brand
When Blade Rapira, owner of A&B Concrete Limited, popped in to talk to us he already had years of experience in concrete placement for the civil contracting industry. He had a name for his new venture and a clear idea for his logo – nothing flashy, just something strong and straightforward that reflected the residential and commercial concreting work he does.
We took that concept and refined it into a bold, confident brandmark in classic black and white. From there we built out the brand – applying the design to heavy-weight business cards and vehicle graphics, setting up company email, website and social media, and even showing how the logo would carry through on the all-important hi-vis gear used on site.
With these tools in place, A&B Concrete now looks every bit as professional as the work they deliver. Blade has grown his crew, the jobs are rolling in, and the business is going from strength to strength. Nice work, team!