Pertronic Firebits Newsletter
Manufacturing company Pertronic Industries Limited had a problem. The quarterly newsletters for their New Zealand and Australian markets that they produced in-house had very separate and unremarkable design styles and neither style carried the company brand and told the underlying brand story clearly.
We looked at the design content and created a template that Pertronic could use in-house to create a clearly-branded publication that included design cues and content formatting elements in easy-to-access style sheets. There are separate masthead palettes the differentiate New Zealand and Australian markets. The result is that Pertronic Marketing Department staff can spend more time researching and publishing success stories and showcasing new products and less time worrying about publication layouts and choosing fonts and text sizes. Production time has been shortened and a quality publication can be produced on time every time.
And the reception from the subscribers has been great!