Kapiti Coast District Council Swim & Win Promotion
Kapiti Coast District Council run a summer promotion designed to get people coming to their public swimming facilities over the summer holiday season. This involves a concession entry card (pay for five visits, get one free) and a chance to win a major prize.
Over the past few years we're designed and produced supporting materials for this promotion. This involves creating a visual theme for the promotion and applying it to admission cards, posters and banners, and supporting press and online promotion. The promotion ran across three local pools and was promoted at Council facilities and in local media.
Every summer Swim and Win has been well received by local residents and visiting holidaymakers, with one lucky family winning a surfski in last summer's promotion!